Advantages Of Header Bidding Integration With Bidinfluence

ADVANCED AUCTIONS

Advantages of header bidding

Enhance ad operations, boost revenue, and improve the user experienceby leveraging the advantages of header bidding

Maximize Ad Revenue

Unlock maximum revenue potential by offering ad inventory to multiple demand sources

Higher Fill Rates

Expand your access to diverse demand sources to increase fill rates and decrease unsold inventory

Faster Ad Serving

Header bidding enables simultaneous ad calls, reducing latency and improving ad serving speed, unlike the waterfall model

Fewer Discrepancies

Fewer steps lead to fewer discrepancies between the sell-side and buyer-side reports

Improved UX

Optimize ad-serving and ensures relevant and engaging advertisements for each impression

Increased Transparency

Gain insights into ad serving, monitor bids, and select demand partners for each impression

Key solution

Explore the benefits of Prebid.JS

Prebid.js is the best-standardized tag for header bidding in the industry, and bidinfluence officially has permission from the Prebid company to distribute it

Various ad formats
Premium demand sources
Simple inventory management
Real-time reports and dashboards
AI-driven optimization tools
Convenient platform interface

What are
the 3 types of header bidding?

Client-Side Header Bidding

Header bidding combines client- and server-side methods, utilizing user devices and a third-party server to enhance competition, offer precise ad inventory control, and address the drawbacks of both bidding methods

Server-Side Header Bidding

This takes place on a third-party server, also known as server-to-server header bidding. Server-side header bidding can reduce latency and increase scalability compared to client-side header bidding

Hybrid Header Bidding

In this form of header bidding, JavaScript code within the website's header facilitates the auction on the user's device. Demand partners engage in real-time bidding, sending the highest bid to the ad server

AUCTION COMPARISON

Header Bidding vs Waterfall

Waterfall model

This ad-buying method offers impressions to one ad network in a predetermined order at
a time. If the first ad network rejects the impression, the waterfall passes it on to the following ad network in line

Header Bidding

It simultaneously offers inventory to multiple demand sources before making calls to ad servers. This process ensures that all demand sources can bid on the impression, leading to higher revenue and increased fill rate

Get the most of every ad impression