Privacy Policy


Effective Date: February 19, 2024

“BIDINFLUENCE LTD, its subsidiaries, and affiliated entities (collectively referred to as “BIDINFLUENCE,” “we,” “us,” or “our”) are dedicated to safeguarding and appropriately managing your personal information (referred to as “Personal Information”). As an international digital marketing company, BIDINFLUENCE provides a comprehensive range of digital and programmatic advertising solutions (referred to as the “Service”) to advertisers, agencies, publishers, and application developers (collectively referred to as “Customers”).

This document (referred to as the “Policy”) outlines our commitment to privacy regarding the processing of Personal Information within BIDINFLUENCE’s advertising solutions and platforms, as well as on BIDINFLUENCE’s official website (referred to as the “Site”). Your Personal Information is treated in accordance with the terms outlined in this Policy.

This Policy is applicable to the information we may handle:

– Concerning visitors who access, use, or interact with the Site, as well as individuals who communicate with us for inquiries;

– Regarding Customers and personnel (including contractors or other points of contact) associated with our Customers; and

– Concerning individuals who explore the websites and/or applications of our Customers (“End Users”). (collectively referred to as “you” or “users”).



BIDINFLUENCE provides customized digital and programmatic advertising solutions to its Customers, supported by proprietary platforms and optimization technologies. As a result, BIDINFLUENCE does not have direct interactions with individuals who visit Customers’ websites and/or applications.

The Personal Information collected by BIDINFLUENCE is predominantly utilized within the realm of Real-Time Bidding (RTB) — an advanced technological framework that enables advertisers to bid in real-time for the opportunity to display online advertisements whenever an End User accesses a webpage, app, or any other digital media source.

We gather data that you furnish to our Customers, in addition to information regarding your device, as elaborated upon in the Policy. In situations where we process Personal Information concerning End Users, obtained from our Customers through the provision of our Services, BIDINFLUENCE functions as an independent controller of said Personal Information. Our Customers also assume the role of independent controllers for this Personal Information.

Data Collection by Clients and Vendors:

As outlined in this document, our clients, contractors, and our clients’ contractors may utilize our technology and deploy it through tags, pixels, cookies, or similar technologies for their business operations. We do not assume responsibility for the manner in which our clients or our clients’ contractors use your personal information or any tracking technologies.


BIDINFLUENCE is involved in the processing of personal data acquired from our Customers, yourself, or a representative acting on your behalf (such as your employer) as part of our business operations. Moreover, to fulfill our Service obligations and comply with contractual, policy, and other commitments, we may process personal information obtained from publicly accessible sources.

The term “Personal Information” pertains to any information that identifies an individual or makes their identity discernible. This category does not encompass data that has been modified to remove identity details, referred to as “anonymous data.”

2.1. Visitors to Our Site and Individuals Contacting Us with Inquiries

We, or designated third parties acting on our behalf, gather and employ personal information that may encompass:

  • Personal Information belonging to visitors of our Site, particularly when they establish communication or engage with the Site;
  • Details pertaining to your queries and/or general aspects of your interest in our Service;
  • First and last name, email address, contact number, or any other details shared by visitors during interactions conducted via email, facsimile, telephone, or alternate means.

Upon visiting our Site, our servers register specific “traffic/session” particulars originating from your device, such as your user agent and Internet Protocol (IP) address.

While utilizing our Site, we may amass information related to your activities, encompassing log-in and log-out times, session durations, accessed web pages, specific content within web pages, activity metrics, and the geographical location of your device.

The Site also incorporates links to third-party social media platforms such as Facebook®, Twitter®, LinkedIn®, accompanied by associated social media features and scripts, like the Facebook® “like” button and widgets. These elements and scripts are designed to collect your IP address, determine the page you are visiting on the Site, and establish a cookie to facilitate their proper functionality. Social media features and widgets are hosted either by the relevant third-party social media platforms or directly on the Site.

Your interactions with these social media features, widgets, and the social media platforms themselves are subject to the privacy policies of the respective social media sites. If you provide Personal Information in a comment on a blog post or on any related social media platform, it’s important to recognize that this information may be read, gathered, or used by others, potentially leading to unsolicited messages or unauthorized contact without your consent or intent.

It’s important to note that the submission of Personal Information in these forums is your responsibility, and we are not accountable for the Personal Information you choose to disclose.

During your interactions with us, whether initiated by you or by us, any Personal Information you provide will be received and processed.

In addition to other endorsements, we showcase personal testimonials from contented Customers on the Site. With your consent, we may publish your testimonial accompanied by your name. Should you wish to modify or remove your testimonial, please reach out to us at:

2.2. Customers and Personnel (Contractors or Other Contacts) of Our Customers (including Prospective Customers)

We, or authorized third parties on our behalf, gather and utilize personal information that may encompass:

  • Your first and last name, contact number, company name, and email address for purposes related to Service registration and communication;
  • Information you furnish when engaging with us via email, fax, telephone, or other means of communication with our customer service.

2.3. End Users

We, or designated third parties acting on our behalf, gather and utilize personal information, which may include:

  • Personal Information provided by the End User to our Customers, encompassing attributes like age or gender;
  • Details concerning the End User’s device, comprising device specifications, model, manufacturer, operating system version, connection type, and device identifiers such as mobile advertising IDs (such as Apple’s iOS Identifier for Advertising or Google’s Android Advertising ID). This category also covers geographic location data if location services are enabled for an app integrated with our Service on the End User’s device, and the IP address used by the device to access a Customer’s website or app;
  • Personal Information regarding the End User’s interactions on our Customers’ websites or apps, including data about activities, actions, and session commencement and conclusion times;
  • Insights regarding advertisements served, viewed, or interacted with, such as ad type, placement, user interaction (clicks), frequency of exposure, and actions following exposure, such as visiting the Customer’s website or app store, purchasing products or services advertised, or installing advertised apps.

We employ digital identifiers to automatically gather specific information, some of which might identify a particular computer or device and may be considered Personal Information. This information is acquired through the use of digital identifiers. Additional details about our digital identifiers can be found below:

  • Beacons, Pixels, and Tags: These elements facilitate data collection, advertising delivery, and related services like measurement or fraud prevention on websites. They enable communication between a web browser and a server and are implemented as small transparent images (beacons) or computer code segments (tags) that operate within a web browser.
  • Mobile SDK: The mobile SDK, akin to beacons and tags, is a code embedded in mobile apps. It supports ad display and associated services such as measurement and fraud prevention by collecting and analyzing data accessible through the installed mobile SDK.
  • Cookie: Cookies are modest text files retained in a web browser by websites or ad servers. They store information to facilitate preference retention or browser recognition between visits or across websites.
  • Non-Cookie Technology: In a diverse online landscape with varied devices, software platforms, and services, cookies might not always be applicable. Consequently, alternative approaches, such as unique IDs provided by platforms like Apple’s iOS and Google’s Play Services for Android, are used for advertising distinction. Many mobile devices possess unique identifiers that can also serve as distinguishing marks. Furthermore, mathematical techniques can be employed to intelligently infer device recognition.


We gather, employ, and retain the aforementioned personal information for the subsequent purposes:

3.1. Providing the Service

In our provision of the Service to Customers, we may utilize Personal Information about End Users for the ensuing purposes:

  1. Serving Ads:

We gather Personal Information about End Users to enable our Publisher Customers to auction advertising inventory on their websites and/or apps and to populate this inventory with pertinent ads.

  1. Interest-Based Advertising:

Personal Information about End Users is collected to deliver targeted advertisements, grounded in the End Users’ online activities across websites and mobile applications, along with data about their inferred commercial interests.

  1. Ad Reporting and Conversions:

Information about End Users’ interactions is utilized to generate reports for our Advertising Customers, illustrating when and how End Users have encountered, interacted with, or acted upon ads.

  1. Geo-Targeting:

Personal Information about End Users helps customize ads according to their current or previous geographical locations.

  1. Ad Measurement:

End User responses to ads, such as clicks, are analyzed to comprehend ad effectiveness.

  1. Aggregated Statistics:

End-user data contributes to aggregated reports that offer insights into the efficacy of online advertising campaigns.

  1. Cross-Device Mapping:

We facilitate cross-device mapping to serve or assess advertising on interconnected devices for the benefit of our Customers.

  1. Fraud Detection and Prevention:

Personal Information aids in identifying and preventing invalid clicks or queries, safeguarding Customers from fraudulent activities.

  1. Security and Debugging:

End User Personal Information is employed to identify and rectify errors within our Service, ensuring proper and secure system operations.

  1. Frequency Capping:

Personal Information is leveraged to regulate the frequency at which End Users encounter the same ad across diverse websites and applications.

For users within the EEA or the United Kingdom, personalized ads require prior consent from publishers, allowing BIDINFLUENCE and its Customers to process End Users’ Personal Information. Consent might also be sought from users outside of these regions. In the absence of consent for personalized advertising, BIDINFLUENCE may still process Personal Information for certain non-personalized advertising purposes based on legitimate interest. This includes processing for activities like contextual advertisements, Frequency Capping, Fraud Detection and Prevention, and Security and Debug. Processing may also continue where it’s reasonably necessary to safeguard individuals’ rights, address fraud or security issues, or protect BIDINFLUENCE ‘s rights or property.

3.2. Ensuring a Safe and Secure Environment:

Personal Information contributes to fraud detection, abuse prevention, and security incident identification. It verifies and authenticates user identities, prevents unauthorized or unlawful actions, and enhances Service safety. This data facilitates security investigations, risk assessments, and internal policy compliance, aiming to prevent breaches of terms of service or applicable laws.

3.3. Site Operation:

Personal Information is used to enable access and usage of our Site, receive inquiries, ensure Site security, and provide technical support and maintenance.

3.4. Contacting Our Customers:

Personal Information about our Customers and related personnel (including contractors or representatives) is used to facilitate the provision of our Service, fulfill due diligence requirements, meet contractual obligations, and adhere to internal policies. This information is also employed to maintain communication, send notifications, reminders, and information about the Service, and offer technical and professional support.

3.5. Improvement of Our Service and Site:

Personal Information aids in hosting, operating, securing, and enhancing our Service and Site. It enables tool and feature functionality, analysis of Service and Site functionality, and support provision. Additionally, this data helps evaluate Service activity for pricing purposes and supports ongoing Service and Site development.

3.6. Compliance with Legal Obligations:

Personal Information may be used to enforce terms, policies, and legal agreements, comply with court orders and law enforcement requests, and aid in debt collection, fraud prevention, and legal proceedings.

3.7. Business Administration:

This data serves internal corporate reporting, business administration, insurance and financing management, facility security, research and development, and business efficiency enhancements.

3.8. Sending Marketing and Promotional Communications:

Personal Information is collected to dispatch marketing and promotional communications according to user preferences, with an option to opt-out at any time.

The processing of Personal Information for these purposes aligns with our legitimate interests and aims to enhance user experiences, provide relevant information, and improve the overall quality of our Service and Site.



We utilize standard analytics tools, and the privacy practices of these tools align with their individual privacy policies. These tools employ their own cookies to facilitate their services (for detailed information regarding cookies, please refer to the ‘Cookies’ section within this Policy).

We utilize common analytics tools, including Google Analytics, and may occasionally incorporate additional or alternate analytics tools. Please consult the Google Analytics Privacy Policy at:

We utilize anonymous, statistical, or aggregated information and may share it with partners for legitimate business purposes. This practice does not compromise your privacy, as the aggregated data does not contain specifics that can be reasonably linked back to you or any individual.

You retain the option to opt out of our mailing lists and discontinue the use of our Service. If desired, you can request BIDINFLUENCE to cease the collection of any personal information concerning you.

Please note that our Service does not acknowledge Do Not Track (DNT) signals. If you are a resident of California, you are entitled to exercise your California privacy rights.



We may share your Personal Information with our Customers, service providers, and other third parties when necessary to fulfill the stated purposes for collecting such information. Additionally, Personal Information may be disclosed to affiliated companies, organizations, or entities associated with us, such as subsidiaries, sister companies, and parent companies. This sharing aligns with our legitimate interests for internal administrative functions, such as ensuring consistent and coordinated Service delivery, implementing corporate strategy, adhering to compliance requirements, conducting auditing and monitoring activities, engaging in research and development, and ensuring quality assurance.

Furthermore, we may disclose your Personal Information to third parties as part of our legitimate business interests, which encompass running, expanding, and enhancing our operations. Such scenarios may include:

  • In the event of a business sale or acquisition, we may share your personal information with prospective sellers or buyers of the business or assets.
  • If we transfer substantially all of our assets to a third party, your personal information may be included among the assets transferred.
  • When we are obligated to disclose your personal information to comply with legal requirements or to enforce our terms and conditions and other agreements. This could also involve protecting our rights, property, or safety, as well as those of our customers or others. Such disclosures may involve sharing information with other companies and organizations to combat fraud.

Please note that in these scenarios, we will exercise due diligence to ensure that any sharing of Personal Information is carried out in accordance with applicable laws and regulations.



You maintain control over your preferences and choices regarding the use of your Personal Information:

  • Unsubscribing from Mailing Lists and Newsletters: You can opt out of receiving our mailing lists or newsletters by sending an opt-out request to:
  • Disabling Your Account: You have the option to deactivate your account through your account page.
  • Opt-Out Options: You can choose to object to the disclosure of your Personal Information to third parties, except for those acting as our agents to execute tasks on our behalf and under our guidance. Additionally, you can object to the utilization of your Personal Information for purposes significantly distinct from the original intentions for collecting the information as specified in this Policy, or purposes for which you subsequently granted authorization. You can exercise these choices by reaching out to us at:
  • Data Collection and Retention: We collect only the minimal Personal Information required for the purposes outlined in this Policy. Following the conclusion or expiration of the Service, we will cease the collection of any Personal Information related to you. However, your Personal Information will be stored and utilized in accordance with our data retention section as detailed in this Policy.
  • Do Not Track (DNT) Signals: While some web browsers offer a “Do Not Track” (DNT) signal, our Service does not respond to such signals.
  • Opting Out of Interest-Based Advertising: If you wish to avoid interest-based advertising on behalf of BIDINFLUENCE, you can opt out of data collection and targeted advertising services linked to our Service. It’s important to note that even after opting out, you might still receive content and advertising from us; however, this content and advertising will not be targeted or interest-based.

For instructions on how to opt-out based on your device, please consult device-specific information:

Android –

iOS –

Should you require further assistance, you can also contact us at, and we will be pleased to aid you.

You may limit the disclosure of certain information by your mobile device to us and our Partners by adjusting the settings on your mobile device. For iOS mobile Devices, go to “Settings” from your Device’s home screen, scroll down to “Privacy,” select “Advertising,” and turn on “Limit Ad Tracking.” For Android mobile Devices, go to “Google Settings” on your Device, select “Ads,” and check the box labeled “Opt Out of Interest-Based Ads.”

Our Partners may also provide ways for you to opt-out from or limit their collection of information from and about you. Please refer to their privacy policies to learn more about the privacy practices of our Partners. Please note however, that we have no control and we are not responsible for the privacy practices of our Partners.

BIDINFLUENCE Service is not intended for nor directed to individuals who are deemed to be children under applicable data protection or privacy laws (“children”), and we request that such children do not provide Personal Information through any of BIDINFLUENCE’s services. If you believe that BIDINFLUENCE has inadvertently collected information from children in the course of the provision of the Service, please contact us at: to request the deletion of the information.



If you discover that the information within your account is inaccurate, incomplete, or outdated, we encourage you to provide the necessary details for correction. You can reach out to us anytime at to request access to the Personal Information we hold about you. For security purposes, we may ask for specific credentials to verify your identity. We are committed to making sincere efforts to locate and provide the requested Personal Information to the extent required by applicable law.

If you are entitled to the right of access under applicable law, you have the privilege to:

– Confirm the accuracy and lawfulness of the processing of your Personal Information.

– Request correction, amendment, or deletion of inaccurate Personal Information or data processed in violation of applicable law.

We will exercise prudence and diligence to redact Personal Information related to others from the data we disclose to you.



Notice to Residents of the EEA, Switzerland, and UK: Data Subject Rights

This section applies only to individuals located in the European Economic Area (“EEA”), Switzerland, or the United Kingdom (“Applicable Countries”) and supplements the practices described in this Privacy Policy. It describes certain rights and protections under applicable law regarding the processing of Personal Information. For purposes of this section, “Personal Information” has the meaning given to “personal data” governed by the Applicable Countries’ data protection legislation.

Please note that if you are an EEA resident, the General Data Protection Regulation applies to the processing of your personal data. We adhere to the GDPR.

We also apply substantially the same standards of data protection to all of our users, taking into account (if any) limitations, exemptions, or privileges imposed by your national law.

In certain jurisdictions, especially within the European Union (EU) or the European Economic Area (EEA), specific rights concerning your Personal Information may apply. Subject to eligibility, you might possess the subsequent rights:

Request the rectification of incorrect or incomplete Personal Information we hold about you.

Object to the processing of your Personal Information for direct marketing purposes.

Object to the processing of your Personal Information when the legal basis for such processing is our legitimate interests.

Object to automated decision-making (including profiling) under specific conditions.

Request the erasure of your Personal Information under certain circumstances, such as when processing is no longer necessary or lawful.

Receive your Personal Information or ask us to transfer it to another organization, where such processing is based on consent or a contract.

Lodge a complaint with the data protection supervisory authority in your habitual residence or workplace regarding a suspected violation of GDPR.

More details about your rights under EU data protection laws can be found on the EU Commission’s website:

Please note that we will need to authenticate your identity and location when you submit a request to exercise your rights. To ensure your authenticity, we will request credentials and further information to understand your request’s nature and scope.

If we need to delete your personal data following your request, it may take some time to remove residual copies from our active servers and backup systems.

Legal Necessity:

We process personal data when necessary to comply with applicable laws and regulations. For example, for the sole purpose of identification, understanding the jurisdiction of the information and its origin, we may need to collect user IP addresses. Likewise, your mobile device identifier may be utilized (unless our technology allows otherwise) to identify a user who has withdrawn their consent for personal data processing. Additionally, when you withdraw your consent, we may need to provide our clients with your personal information to ensure that your consent withdrawal is reflected throughout the entire system.


Should you harbor concerns about our processing of your personal data, feel free to contact us at We will promptly address your inquiry and respond in good faith.



If you are a resident of California, you have certain rights under California Civil Code Section 1798.83. This code enables you to request, in writing, a list of the categories of personally identifiable information that we have shared with third parties for their direct marketing purposes during the preceding year. To make such a request, please contact us at:

  1. Accessing Your Personally Identifiable Information

Should you find that the information in your account is inaccurate, incomplete, or outdated, we encourage you to provide us with the necessary details to rectify it. You can contact us at any time via to request access to the personally identifiable information we hold about you. To verify your identity, we may request specific credentials. In compliance with applicable law, we will earnestly attempt to locate and provide the personally identifiable information you request.

  1. California Online Privacy Protection Act (COPPA)

CalOPPA mandates that commercial websites and online services post a privacy policy. This law’s scope extends beyond California to encompass any individual or company in the United States (and potentially worldwide) that operates websites collecting Personally Identifiable Information from California consumers. These entities are required to post a conspicuous privacy policy on their website, explicitly outlining the collected information and the entities with whom it is shared. Further details can be found at:

In line with CalOPPA, we adhere to the following:

  • We will incorporate a link to this Privacy Policy on our homepage or the first significant page you encounter on our Site.
  • Our Privacy Policy link, clearly labeled ‘Privacy,’ will be easily accessible on every page of the Site.
  • You can rectify your Personal Information by contacting us via email.


10. CAN SPAM Act

The CAN-SPAM Act is a US federal law that sets regulations for commercial email, mandates requirements for commercial messages, empowers recipients to cease receiving emails, and outlines severe penalties for violations.

To adhere to the CAN-SPAM Act, we commit to:

  • Abstain from using false or misleading subjects or email addresses.
  • Identify commercial messages as advertisements when necessary.
  • Include our business or site headquarters’ physical address.
  • Supervise third-party email marketing services for compliance, if utilized.
  • Respect opt-out/unsubscribe requests promptly.
  • Facilitate user unsubscribes through the link at the bottom of each email.

If you wish to unsubscribe from receiving future emails, you can email us at, and we will promptly remove you from ALL correspondence.


11. Other territories Data Subject Rights

UK Data Subject Rights:

After Brexit, the UK is no longer regulated domestically by the EU’s General Data Protection Regulation (GDPR), which governs the processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-GDPR (United Kingdom General Data Protection Regulation), which came into effect on January 31, 2020.

Under the UK-GDPR, individuals in the UK can exercise various rights, including:

– The right to be informed

– The right of access

– The right to rectification

– The right to erasure

– The right to restrict processing

– The right to data portability

– The right to object to processing

– Rights in relation to automated decision-making and profiling

If you wish to exercise any of these rights as a resident of the UK, please contact us with reasonable proof that you are subject to these rights. It’s important to note that since most of the information we handle is anonymized during processing, we may not be able to identify you individually. Therefore, you need to provide additional information to help us identify the user information you are referring to. While we will make every effort to fulfill your request accurately, it may be technologically impossible to identify your information.

Data Protection Rights of Residents of Brazil:

BIDINFLUENCE adheres to the principles and requirements of data processing under the Lei Geral de Proteção de Dados Pessoais (LGPD), including age-gating requirements. It’s important to note that all data received through our services is anonymized, thereby falling outside the scope of LGPD.


We want to inform you about the following rights you have under the LGPD:

– Confirmation: Confirmation of the existence of processing.

Access: Access to the data.

– Rectification: Correction of incomplete, inaccurate, or outdated data; anonymization, blocking, or elimination of unnecessary or excessive data or data processed in noncompliance with LGPD provisions.

– Data Portability: Portability of the data to other service providers or product suppliers at your express request.

– Anonymization: Anonymization, blocking, or elimination of personal data processed with the consent of data subjects, except in events set forth in Article 16 of LGPD.

– Deletion: The right to have your personal data deleted if the processing of that data was based on consent.

– Information: The right to be informed about sub-processors and other third parties that access or process your personal data. You also have the right to be informed about your consent choices and the consequences of refusing consent.

– Revocation: Revocation of consent, pursuant to the provisions of paragraph 5 of Article 8 of LGPD.

– Complaint: Lodging a complaint with the Data Protection Authority.

– Opposing Processing: Opposing the processing of personal data where there is non-compliance with the provisions of LGPD.

– Request Review: The right to request the review of decisions made solely on the basis of automated processing of personal data that affect your interests. This includes decisions used to define your personal, professional, consumer, and credit profile, or aspects of your personality.

If you would like to exercise any of these rights, please contact us via

Data Protection Rights of Residents of Virginia and Colorado:

BIDINFLUENCE fully complies with all the principles and requirements of data processing under the Colorado’s Consumer Data Protection Act (CPA), effective as of July 1, 2023, and the Virginia Consumer Data Protection Act (VCDPA), effective January 1st, 2023.

If you have any questions regarding your rights under the aforementioned legislation, please feel free to contact us at We are here to assist you.

Data Protection Rights of The Residents of China

Data Protection Rights under the Personal Information Protection Law (PIPL):

BIDINFLUENCE is fully compliant with all principles and requirements of data processing under the Personal Information Protection Law (PIPL). These principles include, among others, accuracy, accountability and security, purpose limitation, collection limitation, openness and transparency, lawfulness, and necessity.

We want to inform you about the rights you have under the PIPL:

– Right to Knowledge, Decision, Refusal, and Limitation: You have the right to know, decide, refuse, and limit the handling of your personal information by others unless laws or regulations stipulate otherwise.

– Right to Access and Copy: You have the right to access and copy your personal information in a timely manner, except when laws and regulations require confidentiality.

– Right to Correction or Completion: You have the right to correct or complete inaccurate personal information in a timely manner.

Right to Explanation: You have the right to request us to explain our personal information handling rules.

– Right to Deletion: You have the right to deletion of your personal information if (i) the agreed retention period has expired, or the handling purpose has been achieved; (ii) we, as a personal information handler, cease the provision of our services; (iii) you rescind consent where the processing of personal information was based on your consent; (iv) the information is handled in violation of laws, regulations, or agreements.

– Right to Data Transfer: You have the right to request us to transfer your personal information to another personal information handler.

If you would like to exercise any of these rights, please contact us via We are here to assist you.


Our data retention periods vary depending on the type of Personal Information and the purposes for processing, in alignment with our legitimate business interests and legal requirements as stipulated by the applicable law.

Certain information, such as tax-related data, records for accounts settling, archiving, and legal matters, may need to be retained for several years to meet legal obligations. We will maintain your contact details to facilitate ongoing communication. Should you wish to have your contact details deleted, you can reach out to us at any point, either before or after terminating your account, by contacting us at: Please note that while we will retain your details for legal purposes, we will only use them when necessary.

Aggregated, non-identifiable information will be retained, and we will make reasonable efforts to either delete or de-identify potentially identifiable information when it is no longer required for processing.

For Customers, we will retain your information for as long as you utilize our Service, unless legal requirements dictate deletion or if we opt to remove it at our discretion in accordance with the terms of this Policy.

The storage and processing of information will occur across various locations worldwide, including those operated and maintained by cloud-based service providers.



We will store and process information across different global sites, primarily within the EU. In compliance with EU privacy laws and regulations, we will implement appropriate data transfer mechanisms, including Standard Contractual Clauses and other lawful instruments available as needed, for transferring Personal Information.

Cookies are employed to streamline log-in processes and facilitate Service activities.



If you are a California resident, this CCPA Privacy Notice is applicable to Personal Information that we may process about you.

This part of our privacy policy contains disclosures and provisions required by the California Consumer Privacy Act of 2018 (the “CCPA”) and applies only to “Personal Information” that is subject to the CCPA and only to California residents.

Collection, Disclosure or Sale of Personal Information

In the last 12 months, we collected the categories of Personal Information about California residents as described in this Privacy Policy, including in this CCPA Privacy Notice. Our use of such Personal Information may qualify as a “Sale” under the CCPA since the data we provide to third parties, including to our clients and partners, might help us to generate valuable consideration. Even if our own use of Personal Information does not constitutes a “Sale” under the CCPA, our clients and partners may use our technology to buy or sell Personal Information as defined by the CCPA. If you wish to opt out of the use of your Personal Information for interest-based advertising purposes, you may do so by contacting us at:

Categories of Personal Information We Collect

  1. Personal and online identifiers (such as name, emails, unique online identifiers like cookies, mobile advertising IDs, etc.). Please note that we will not, however, sell any personal identifiers such as names and emails and they will be used only for our internal purposes as described in greater depth in other parts of our Privacy Policy.
  2. Internet or other electronic network activity information (such as browsing history, interactions with a website or advertisement).
  3. Geolocation information.
  4. Inferences drawn from the above information about your predicted characteristics and preferences.
  5. Other information about you that is linked to the personal information above.

Such Personal Information was received from the categories of sources of information set forth below, was collected for all of the purposes set forth below, and was sold, used, or shared with the third parties listed below:

  1. Categories of Sources: We collect this personal information from the following categories of sources: Publishers; Demand Partners; service providers (e.g. fraud prevention services, identity resolution platforms, Vendors on our website).
  2. Why We Collect, Use, and Share California Information: We use and disclose the personal information we collect for our commercial and business purposes, as described in greater depth in other parts of our Privacy Policy. These commercial and business purposes include, without limitation: (i) Providing our products and services, including, without limitation, enabling publishers and other supply partners as well as DSPs and other demand partners to market, sell and buy advertising inventory, (ii) Other business purposes as identified in the CCPA, which include: advertising or marketing services, auditing related to our interactions with you, legal compliance, detecting and protecting against security incidents, fraud, and illegal activity, performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics, internal research for technological improvement, internal operations, activities to maintain and improve our services and other certain one-time uses.
  3. Recipients of California Personal Information: To the extent our use of Personal Information constitutes a “Sale” under the CCPA, we “sell” Personal Information to the following categories of third parties: (i) DSPs and other demand partners (including, without limitation, demand-side platforms, ad agencies, and advertisers), (ii) publishers and other supply partners, and (iii) advertising technology companies (including, without limitation, data management platforms used by our partners). We disclose (or might disclose) the categories of Personal Information designated above to the following categories of third parties, for the above commercial and business purposes: Service providers (as defined by the CCPA), government entities (upon request and to the extent we are obligated to do so), advertisers, publishers, other demand and supply partners, internet and other services providers such as fraud protection vendors and data analytics companies.

Your Rights Regarding Personal Information

If you are a California resident, you may exercise the following rights regarding your Personal Information, subject to certain exceptions and limitations: (i) the right to know categories and specific Personal Information we collect, use, disclose, and sell about you over the past twelve (12) months, categories of sources from which we collected your Personal Information, our purposes for collecting or selling your Personal Information, the categories of your Personal Information that we have either sold or disclosed for a business purpose and the categories of third parties with which we have shared Personal Information, (ii) the right to request that we delete the Personal Information we have collected from you or maintain about you, (iii) the right to opt out of any “sale” of your Personal Information and (iv) the right not to be discriminated against for exercising any of your rights under the CCPA.

To exercise any of the above rights, please contact us at:

Please note that because most of the information we store can only identify a particular browser or device, and cannot identify you individually, you need to provide us with some additional information to enable us to identify the Personal Information we hold about you, if any, and ensure that we accurately fulfil your request.

Minors under 16

Without derogating from any of our statements above, we do not sell the personal information of consumers that we know to be under 16 years of age.

Contact us at: or write us for every request and complaint. We will make good-faith efforts to resolve any existing or potential dispute with you.



We use cookies and beacons to help us collect some of the information we have described above. This may be done when you interact with us or our third-party partners, who enable InMobi to collect data related to your interaction with their apps or sites for the purpose of serving relevant Ads to you and/or improving our services. We may also use cookies on our and our advertiser’s websites to provide website functionality and advertising to you, respectively, and to save you from having to provide the information you have already given us on subsequent visits to our site.

For more detailed information about the technologies we use and your ability to control those cookies, please visit our cookie policy. We recommend that you review the privacy policies of the third-party apps, services, or sites that you directly interact with to learn how those third parties use cookies.



We conduct regular evaluations of our data processing and privacy practices to ensure compliance with this Policy. We also perform updates to the Policy as deemed necessary and make sure it is displayed appropriately and accessible. If you have concerns regarding our handling of your Personal Information, you are encouraged to reach out to us at: or by writing to us. Our official address is available on our website:

Rest assured, we will thoroughly examine your concerns and make genuine efforts to resolve any existing or potential disputes with you.

Please note that we will provide proper notice when making updates to our Policy.



This Policy may be updated periodically. Minor updates, which have little or no impact, will come into effect 7 days after a notice is posted on the Service’s website. For substantial changes, the new Policy will be effective 15 days following the initial notice.

In the event that the new Policy significantly reduces the protection of your privacy rights compared to the existing policy, you have the option to decline it and discontinue your use of the Service. Should you continue to use the Service after the new Policy takes effect, it signifies your agreement with the updated terms.

Please be aware that if adjustments to the Policy are required to meet legal obligations, the new Policy will take effect immediately or as mandated by law.

How to contact us?

Please let us know if you have any questions about this Cookie Policy by contacting us.

By email:

2nd Floor Queens House, 180 Tottenham Court Road, London WIT 7PD, UNITED KINGDOM