Employ VAST For Seamless Video Ad Integration With Bidinfluence

VIDEO MONETIZATION

Advantages of VAST

Increase your revenue with a solution simplifies
communication between ad servers and video players

Standardization

VAST provides a standardized format for video ads, enabling quick and smooth serving across various devices, players, and platform

Compatibility

App developers and site owners can use VAST tags to ensure compatibility with almost all advertising market players' tech stack

Efficiency

VAST enables the efficient and streamlined delivery of video ads, resulting in reduced latency and an enhanced user experience

Measurement

VAST enables tracking and measurement, empowering developers and site owners to gather insights and optimize ad strategies

Flexibility

VAST gives publishers varied ad formats, such as linear, non-linear, and interactive ads, expanding their inventory monetization options

Adaptability

With VAST, developers and site owners can adapt to evolving ad tech and trends, keeping their content dynamic

Explore video advertising standarts

VAST

The standard for delivering video ads from an ad server to a video player on a website or mobile app. It allows for the seamless integration of video ads

VPAID

The standard for interactive video ads enables rich media experience and enhanced viewer engagement. It includes interactive elements like clickable buttons and forms within the video ad

MRAID

The mobile standard for interactive and engaging ad experiences within apps. It supports various ad formats, including expandable ads, video ads, and in-app purchases

EFFICIENT SOLUTION

How does VAST
work?

VAST delivers video ads from an ad server to a video player on a website or app. It works like this: when a video player wants to show an ad, it sends a request to the ad server for an ad. The ad server sends a VAST file with all the ad information.

The video player reads the file and shows the ad to the user. The file also has special links that track how many people see or click on the ad. VAST ensures the ad works on different devices and platforms, as it is the industry’s most widely used video ad standard.

Improve your video monetization