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Elevate your ad strategy with oRTB integration

Discover the benefits of programmatic advertising for optimized audience engagement and higher revenue

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Optimized Potential

Advantages of using oRTB

Discover the transformative power of oRTB in enhancing ad performance and revenue
High Fill Rate
Improved Fill Rates
With access to many advertisers, oRTB boosts fill rates. Publishers are less likely to have unsold inventory, ensuring every ad impression is monetized effectively
Increased revenue potential
Increased Revenue Potential
Real-time auctions let publishers achieve higher eCPMs as advertisers bid competitively. This dynamic pricing ensures publishers get the maximum revenue for each impression
Access to Diverse Demand Sources
oRTB connects publishers to many demand sources, including various ad exchanges and networks that attract advertisers, increasing competition and maximizing revenue
Real-Time Data and Insights
oRTB provides real-time data and analytics on ad performance that helps publishers quickly optimize strategies, make data-driven decisions, and enhance monetization efforts
Innovative Solutions

Bidinfluence oRTB Features

With access to diverse demand partners and dynamic floor pricing, you can optimize performance and maximize revenue

Real-time data

Gain immediate insights into ad performance with real-time analytics. This feature allows publishers to monitor campaigns as they happen, providing the data needed to optimize and adjust strategies on the fly for maximum revenue

Access to a wide range of demand partners

Connect with a vast network of demand partners. Bidinfluence’s oRTB integration offers access to numerous ad exchanges and networks, increasing competition for your inventory and driving higher eCPMs

Dynamic floor pricing

Implement dynamic floor pricing to adjust minimum bid prices in real time based on demand. This feature helps publishers maintain competitive pricing and maximize their revenue potential

Advanced opportunities

Who Benefits the most from OpenRTB?

Integrating Open RTB and collaborating with other platforms benefits various stakeholders. A universal protocol can reduce maintenance costs, speed up time to market, and allow easy platform switching with minimal upfront integration expenses

Large Publishers

OpenRTB helps large publishers optimize extensive inventory, boosting revenue through increased competition and higher bids

Individual Web Publishers

Web publishers easily connect with multiple demand sources, reducing overhead and increasing the potential for higher ad revenue`

Mobile Publishers

Mobile publishers benefit from quick market entry and easy ad platform switches, ensuring swift adaptation to industry changes

DSP Partners

DSP partners streamline ad buying, reduce integration costs, and enhance targeting, providing better value to their clients

Enhanced Transparency

How does oRTB work?

This is the way real-time open bidding actually operates:

User Visits Website

This action generates an ad impression

Bid Request Sent

SSP/exchange sends a bid request with impressions

Bid Evaluation by DSPs

DSPs evaluate and decide whether to bid

Bid Response Sent

DSPs respond with bid amounts or no bid

Auction Conducted

SSP/exchange conducts a real-time auction

Winning Bid Selected

The highest bid wins, and the ad creative is selected

Notification Sent

Bidders were informed of the auction outcome

Ad Displayed

The winning ad is shown to the user
How open RTB works?

Increase your revenue using an oRTB connection

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