BidInfluence's monetization insights

Cover image showing the title “How SPO Impacts Advertisers and Publishers” with a gear and speed meter on a mobile screen

How Supply Path Optimization (SPO) Impacts Advertisers and Publishers

April 14, 2025 2 min

Strategic M&A in AdTech: Key Trends and Predictions for 2025

Strategic M&A in AdTech: Key Trends and Predictions for 2025

March 26, 2025 4 min

CTV vs Mobile Ads: Where Should Advertisers Invest in 2025?

CTV vs. Mobile Video

February 26, 2025 4 min

From Past to Present: The Story of Banner Ads

January 31, 2025 4 min

Illustration of cross-device tracking showing user connectivity across devices like laptops, smartphones, and TVs with Bidinfluence branding

How Cross-Device Tracking Powers Programmatic

January 15, 2025 4 min

Real-Time Bidding vs Direct Programmatic Deals

Real-Time Bidding vs Direct Programmatic Deals

December 18, 2024 3 min

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