Tag: Ad Formats

Table explaining the main reasons ad impressions go unsold in RTB, including low demand, high floor prices, narrow targeting, inventory quality, technical issues, and timeout problems.

How Ad Formats Impact User Attention and Engagement

June 10, 2026 7 min

Illustration of native ads placed in a digital feed with the headline “Boosting Performance with Native Ads” on a purple background

Boosting Performance with Programmatic Native Ads

July 10, 2025 7 min

CTV vs Mobile Ads: Where Should Advertisers Invest in 2025?

CTV vs. Mobile Video

February 26, 2025 7 min

From Past to Present: The Story of Banner Ads

January 31, 2025 7 min

Smartphone with headphones illustrating programmatic audio advertising for better user engagement.

Unlocking User Engagement with Programmatic Audio Advertising

November 18, 2024 7 min

Timeline showing the evolution of ad formats from banner ads in 1994 to programmatic ads in 2012.

The Evolution of Ad Formats: Adapting to Dynamic Consumer Behavior

September 20, 2024 7 min